Mascot

Haetbitchan Mascot: Ppichan

Ppichan is a male squirrel with brown fur.
He wears a sun-shaped hat that symbolizes the brand. To promote Haetbitchan's signature product,
red pepper powder, he always carries a plump red chili pepper close to his chest.

The tip of his tail is tinged red, as if dyed by red pepper powder. This is Ppichan's most charming feature.